TAKE A SEAT,
AND ENJOY
THE SHOW

_

Objective

Take Cinemark and redesign it’s branding and develop a guideline that targets a new generation of movie-goers. Illustrate this concept in a 56-paged book and apply supplemental graphics to a set of deliverables and environmental graphics.

STRATEGY

Cinemark’s rebranding involved bringing the company’s newest innovations to the forefront. It’s unique selling point is to offer state-of-the-art viewing with the newest in theater technology. The bright neon blue against the dark background makes the brand stand out from all the other competing chain of movie theaters.  I wanted something more fresh and modern for this company that would attract movie-goers of all ages.