Ashley and Tom Darling are a husband and wife team in Sonoma producing minimal-intervention wines full of energetic character yet beautifully restrained. They approached us to give their brand identity a light refresh that highlights their passion for people and place. As the brand grew, so did the deliverables and through
Client: Darling Wines
Role: Designer
Studio: Chen Design Associates
Development: Irene Kim Shepherd
Creative Services:
Brand Identity
Art Direction
Packaging Design
Brochure Design
Environmental Design
Photo Credits: CDA and Darling Wines
The updated “D” monogram is a nod to their move from the East Coast to beautiful wine country in Sonoma, and also contains a nautical spirit as many of their wines are made from vineyards in cooler, coastal climates. We reimagined the labels to showcase the topographic landscape of the vineyards while maintaining the minimal look and feel. Letting the wine and terroir shine was our goal, as there’s nothing unnecessary added to the winemaking process.
