A SIP OF
SOMETHING
RED

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OBJECTIVE

Design a set of wine labels for the cabernet sauvignon and chardonnay, and a private 2012 reserve bottle for the Kenzo Winery accompanied with a gift box. The goal is to redevelop an existing winery’s brand and come up with a look that will attract millenial wine drinkers.

STRATEGY

The Kenzo Estate sits in the heart of the Napa Valley. Its breathtaking views of the vineyard and Japanese-inspired aesthetic influence much of the bottles’ designs. The premium cabernet sauvignon bottle, Mayonaka, which means ‘midnight’ in Japanese, contains a subtle brushstroke derived from Sumi ink as well as silhouettes that shape the valleys. The cabernet sauvignon, Murasaki (purple) and chardonnay, Kohaku (amber), labels contain a peony flower which symbolizes wealth, prosperity, & good fortune.