LAZ Parking is the company that manages the PARK OAK operations at Oakland International Airport. By infusing uniquely cheeky East Bay custom illustrations with an energetic yet calming color palette, we built a brand experience that invites travelers to relax and discover the best airport parking in town. The illustrations celebrate the best of the Bay Area, evoking a sense of wanderlust and hometown pride in iconic destinations around the East Bay. We also took special care to represent the beautiful diversity of travelers who frequent OAK and hometown pride in iconic destinations around the East Bay.

Client: LAZ Parking
Role:
Designer + Illustrator
Studio:
Chen Design Associates
Development: Becky Luoh

Creative Services:
Brand Identity
Identity System Design
Art Direction
Way-finding Signage
Monthly Emails
Messaging

A set of various bespoke illustrations were created to extend the tone of voice of the brand, maintaining consistency and reinforcing the brand's playful, yet calming identity across various platforms. With the focus on the themes; calm, serenity, and relaxation, the illustrations serve as captivating visual assets that not only reflect the unique charm of the PARK OAK brand but also enhance its brand presence in a memorable and engaging manner.

In addition to brand development, we’ve been working with LAZ Parking for nearly a year on designing, writing, and deploying email marketing campaigns. Our efforts have been wildly successful, pairing fresh illustrations and graphics with custom copywriting to market airport parking in an appealing and novel way.