TURN UP
THE VOLUME

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OBJECTIVE

Design a conceptual book, website and app for a non-profit organization. The design must reflect the organization’s mission statement, connect with the target audience of NPR radio listeners and promote its brand.

STRATEGY

The National Public Radio (NPR) is a non-profit membership media organization that serves as a national syndicator to a network of 900 public radio stations in America. It produces and distributes news and cultural programming. With many different categories to listen and choose from, no one is left out of a topic to listen to. This project promotes the idea of  ‘discovering your niche’ and finding a sense of where you belong. The book illustrates the idea that each person has their own story, and behind each story is a true passion.