NOT YOUR
AVERAGE CUP
OF TEA

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OBJECTIVE

Take Stash Tea Company and redesign their packaging that targets a specific target audience of tea drinkers between the ages 21-30. Provide a gift box set or carrier that will showcase the tea.

STRATEGY

The Stash Tea Company prides itself in creating specialty, traditional and herbal teas for everyone. This project re-develops it’s brand strategy to promote a tea that you can enjoy by mixing in your favorite alcoholic beverage. Drinking tea shouldn’t be boring; Tea Twister allows you make a toast with your pinkies way up. Each bottle mimics the shape of an alcoholic beverage, which contains an aromatic blend of floral tea leaves.