A BRIGHT
IDEA

_

OBJECTIVE

Design a poster, website, and environmental displays that will promote a future conference on renewable energy. The content should be very informative and promote the conference to the everyday tech-driven world.

STRATEGY

VAST is a fictitious conference that promotes the idea of renewable energy through resources which are naturally replenished on a human timescale, such as sunlight, wind, rain, and geothermal heat. This conference takes place at the San Francisco Moscone Center, which will be decorated with environmental graphics promoting the conference. The simple, yet modern aspects of the design system reflects the idea of energy itself.