Good Molecules is a skincare brand known for offering effective products at an affordable price. They focus on using research-backed ingredients to target specific skin concerns like acne, hyperpigmentation, and fine lines. Their products are formulated by scientists and are designed to be both effective and accessible to a wide range of consumers.
Working closely with Founder/CEO Nils Johnson, we created the branding and creative platform in 2018. From July 2024 - August 2026, I’ve led all creative efforts across the company from packaging design to retail displays, social media, website design, digital marketing, product launch campaigns, and retail launch campaigns in Ulta, Target, Walmart and Shopper’s Drug Mart.
Client: Good Molecules
Role: Designer
Studio: Bernee Briones
Development: Nils Johnson, Bernee Briones + Kara Ngamsopee
Creative Services:
Brand Identity
Identity System Design
Art Direction
Packaging Design
Photography
Email Template Design
Photo Credits: JJ Stratford + Amanda RingstadPDP Design
Emails
Social Ads
Packaging Design
Holiday Packaging
Illustrations: Tania Yakunova
Retail Displays
Eco-friendly retail merch displays for Target, Ulta, and Walmart
CMA Fest
Design for all touchpoints of the annual Good Molecules Reverb stage at CMA Fest.