Our team was hired to refresh Raley’s existing brand, rethink how its working elements could best be used, and create a comprehensive brand book to guide internal teams to successfully tell Raley’s story. Not an overhaul from the ground up, our goal was to provide an incremental remodel toward building a cohesive experience across all touchpoints whether a customer steps foot in-store, shops online, views print ads or a truck passing by. With consistency and time, these applied tools increase brand longevity, awareness, and credibility.